{"id":96,"date":"2018-12-27T12:33:55","date_gmt":"2018-12-27T12:33:55","guid":{"rendered":"http:\/\/ulfkossatz.de\/?p=96"},"modified":"2018-12-27T12:33:55","modified_gmt":"2018-12-27T12:33:55","slug":"highlights-2018-ii-go-robo-go","status":"publish","type":"post","link":"https:\/\/ulfkossatz.de\/?p=96","title":{"rendered":"Highlights 2018 II: Go, Robo, go!"},"content":{"rendered":"\n<p>Auch die Deka-Bank, das Wertpapierhaus der Sparkassen-Finanzgruppe, mischt seit 2018 im boomenden Markt der Robo-Advisor mit.  Dass man bei <strong><a href=\"http:\/\/www.bevestor.de\">bevestor<\/a><\/strong> sein Geld ab sofort &#8222;<strong>smarter anlegen<\/strong>&#8220; kann &#8211; so der eigens entwickelte Claim &#8211; daf\u00fcr sorgt ein Robo (und ein cleveres UX-Design). Die Kick-off-Kampagne im Web beantwortet die Fragen verschiedener Personas entsprechend mit dem Claim als Antwort: Wie bringe ich mein Geld entspannt auf Kurs? Smarter anlegen!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"www.bevestor.de\"><img decoding=\"async\" src=\"https:\/\/ulfkossatz.de\/wp-content\/uploads\/2018\/12\/bevestor-web_entspannt_01-1024x411.jpg\" alt=\"\" class=\"wp-image-97\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Auch die Deka-Bank, das Wertpapierhaus der Sparkassen-Finanzgruppe, mischt seit 2018 im boomenden Markt der Robo-Advisor mit. Dass man bei bevestor sein Geld ab sofort &#8222;smarter anlegen&#8220; kann &#8211; so der eigens entwickelte Claim &#8211; daf\u00fcr sorgt ein Robo (und ein cleveres UX-Design). Die Kick-off-Kampagne im Web beantwortet die Fragen verschiedener Personas entsprechend mit dem Claim [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-96","post","type-post","status-publish","format-standard","hentry","category-uncategorized","post-preview"],"_links":{"self":[{"href":"https:\/\/ulfkossatz.de\/index.php?rest_route=\/wp\/v2\/posts\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ulfkossatz.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ulfkossatz.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ulfkossatz.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ulfkossatz.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=96"}],"version-history":[{"count":1,"href":"https:\/\/ulfkossatz.de\/index.php?rest_route=\/wp\/v2\/posts\/96\/revisions"}],"predecessor-version":[{"id":98,"href":"https:\/\/ulfkossatz.de\/index.php?rest_route=\/wp\/v2\/posts\/96\/revisions\/98"}],"wp:attachment":[{"href":"https:\/\/ulfkossatz.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=96"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ulfkossatz.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=96"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ulfkossatz.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}